新媒体技术在非物质文化遗产传播中的应用研究

Research on the Application of New Media Technology in the Diffusion of Intangible Cultural Heritage

随着城市化、工业化的推进,新媒体技术的普及、服务于农耕社会的非物质文化遗产已不能适应如今的信息社会,但其所蕴含的精神文化价值对于国家、民族而言是珍贵的财富。非物质文化遗产对帮助国民树立正确的价值观、人生观起着关键的促进作用,然而传统的传播方式已不能吸引民众了解非物质文化遗产,在新媒体时代,如何利用新媒体技术传播非物质文化遗产值得研究。

With the progress of urbanization and industrialization as well as the popularization of new media technologies,the intan⁃gible cultural heritages serving the agricultural society could no longer fit into today’s information society.That said,their spiritual and cultural value represents wealth to the country and nation.Though intangible cultural heritages are very helpful for establishing the correct values and outlook on life of citizens,the traditional propagation mode is no longer encouraging people to understand in⁃tangible cultural heritages.In the age of new media,it is worthwhile to study how to use new media technology to spread intangible cultural heritage.