高校校园书店复兴与创新进路探索

Exploration on the Renaissance and Innovation Path of University Campus Bookstores

实体书店是文化传播的重要场域,网络书店的兴起让实体书店泥足深陷,大学校园的实体书店也未能幸免。为了发挥校园书店的文化阵地作用,扭转校园书店的生存困境,国家相关部门扶持政策频出。文章基于对实体书店发展基因的回顾,调查了校园书店的案例并总结其构建的新模式,对校园书店的现实困境与提振创新路径进行了探索与思考。

Physical bookstores are an important field for cultural communication.The rise of online bookstores has plagued physical bookstores while the campus bookstores have not been spared,either.In order to play the role in cultural communication of the campus bookstores,as well as reverse its survival difficulties,supportive policies on the national level have been frequently announced.Based on a review of the development of physical bookstores,this paper investigates the cases of campus bookstores particularly to summarize new models of campus bookstores.It furthermore explores the practical dilemma and gives thoughts on the boosting innovation path of campus bookstores.