“区块链+电商”在渭南市农产品电商领域的应用

Application of“Blockchain+E-commerce”in E-commerce of Agricultural Products in Weinan

基于传统的电商平台在功能及应用等诸多方面的局限,分析了渭南市农产品电商领域存在的农产品溯源、流通、交易双方的信任关系、移动支付、安全等问题。根据区块链技术的优势,结合区块链技术去中心化、不可篡改、共享账本等特征,将农产品从生产至消费的各环节通过相关部门介入、现场监控、物联网技术等将真实的农产品信息链接至区块链,消费者可以通过区块链查看农产品生产到消费各个环节的具体信息,“区块链+电商”技术的应用有效地实现了信息开放、更新、溯源、流通等功能。由于区块链技术正处于研究阶段,其在农产品电商的应用过程中会出现如应用标准、安全、效率及技术等相关问题,针对这些问题,相应地提出了解决方案。采用“区块链+电商”技术并将其应用于渭南市农产品电商领域,有效解决了传统农产品电商面临的问题。

Based on the limitations of traditional e-commerce platform in functions and applications,we analyze the problems existing in the field of agricultural products e-commerce in Weinan,such as the product source tracing,circulation,trust relationship between trading parties,mobile payment and safety.According to the advantages of block chain technology,the real agricultural product information is linked to the block chain through the intervention of relevant departments,on-site monitoring,Internet of things technology and other links from the production to the consumption of agricultural products based on the decentralized,tamper-free and shared account features of the block chain technology.Consumers can use the block chain to view the specific information of agricultural products from production to consumption.The application of“block chain+e-commerce”technology effectively realizes the functions of information opening,updating,tracing and circulation.Since the block chain technology is in the research stage,some related problems such as application standard,safety,efficiency and technology will appear in its application process of agricultural product e-commerce.In view of these problems,we propose the corresponding solutions.By adopting the technology of“block chain+e-commerce”and applying it to the field of e-commerce of agricultural products in Weinan City,the problems faced by traditional e-commerce of agricultural products are effectively solved.