武术赛事媒介对大学生武术态度、行为影响的逻辑分析——基于“使用与满足”理论

Logical Analysis of the Influence of Wushu Competition Media on College Students'Attitude and Behavior of Martial Arts——Based on the theory of"use and satisfaction"

通过文献资料法、逻辑分析法,依据“使用与满足”理论,在对武术赛事、媒介和武术赛事媒介相关概念进行重新界定的基础上,梳理了武术赛事媒介影响大学生武术态度、行为的逻辑关系。研究认为:武术赛事与媒介有着不可分割且深度关联的社会文化;武术赛事媒介对大学生武术态度、行为产生影响,其满足需求是前提条件、接触行为是动力核心、学习动机是积极要因;武术赛事媒介传播干预过程会显性的影响大学生的武术态度或隐性的影响大学生的武术认知结构、情感意向和武术行为模式等;同时,武术赛事媒介对大学生武术态度、行为影响又呈现出一定的积累性、稳定性和持久性等,只有随着时间的推移才能逐渐显现。

Based on the literature and logic analysis method,based on the theory of"use and satisfaction",based on the redefinition of the concepts related to martial arts events,media and martial arts media,the logical relationship between martial arts events and college students'martial arts attitudes and behaviors is analyzed..The study believes that martial arts events and media have inseparable social cultures that are inseparable.The martial arts events have an impact on college students'martial arts attitudes and behaviors.Their satisfaction is the precondition,contact behavior is the core of motivation,learning motivation is the active cause;martial arts events The process of media communication intervention can significantly affect college students'martial arts attitude or implicit influence on college students'martial arts cognitive structure,emotional intentions and martial arts behavior patterns.At the same time,the influence of martial arts media on college students'martial arts attitudes and behaviors is certain.Accumulation,stability and persistence can only gradually emerge over time.