精准扶贫视角下农村电商发展的问题及对策分析

Analysis of the Problems and Countermeasures of Rural E-Commerce Development from the Perspective of Precision Poverty Alleviation

农村电商作为我国精准扶贫的重点建设工程,其发展成果直接关乎农村地区经济的转型升级。农村电商凭借着其高效便捷的服务体系在农村地区兴起,越来越多的农民选择电子商务作为商品买卖的媒介,极大拓宽了农产品的销售渠道。农村电商在发展过程中必然会存在一系列问题,如专业人才短缺、物流体系不健全、产品销售效率低等。因此,论文结合精准扶贫大背景提出了解决问题的具体措施,以期促进我国农村经济的可持续发展。

Rural e-commerce,as the key construction project of precision poverty alleviation in China,its development results directly affect the economic transformation and upgrading in rural areas.With its efficient and convenient service system,rural e-commerce has sprung up in rural areas.More and more farmers choose e-commerce as the medium of commodity trading,which greatly broadens the marketing channels of agricultural products.Rural e-commerce will inevitably have a series of problems existing in the development process,such as the shortage of professional talents,the imperfect logistics system,and the low efficiency of product sales.Therefore,the paper puts forward specific measures to solve the problems combined with the context of precision poverty alleviation,so as to promote the sustainable development of China's rural economy.