大数据在企业管理中的应用分析

Analysis of the Application of Big Data in Enterprise Management

随着时代的飞速发展,国内的市场竞争变得日益激烈,企业为了获得更好的发展活力,必然需要在完善经营活动的同时加强内部管理。而在大数据时代背景下,传统的企业管理已经很难迎合新时期企业的管理需求,转而存在较多的问题,有待于在新时期做出多方面的调整和优化。本文主要研究了大数据在企业管理中的应用,并提出了相应的应用策略。

With the rapid development of the times,the domestic market competition has become very fierce.In order to obtain a better development vitality,it is necessary to improve business activities at the same time to strengthen internal management.Under the background of big data era,traditional enterprise management has been difficult to meet the management needs of enterprises in the new era,and there are more problems,which need to be adjusted and optimized in many aspects in the new period.This paper mainly studies the application of big data in enterprise management,and puts forward the corresponding application strategy.