河南省文化旅游产业融合路径选择

The Integration Path of Cutural and Tourism Industry of Henan Province

文化旅游产业融合发展已经成为开放经济体系下必然的趋势,也是市场供给侧改革的需要。河南省的文化、旅游产业发展现状及两者之间融合程度如何,是否产生了经济关联效益还有待深入研究。该文通过对河南省文化、旅游产业的主要指标测量分析,得出了河南省文化旅游产业虽然对地方经济效益产生了一定影响,但是两者整体竞争力不强、融合速率较低,需要进一步在从业人员管理、品牌文化创立、资源整合上进行统筹规划,深度挖掘河南文化优势,扩大海内外市场规模,以更好地满足人民日益增长的文娱旅游消费需求。

Under the open economic,the culutral and tourism industry of Henan province has been integrated inevitability,also the market need this trend.But how does the recent cultural and tourism industry developed?Does they occur some influences on each other?it’s still a research topic.This paper chosed the main compeititiveness indices,concluded that the cultural and tourism economy has effect on total economic benefits,but overall competitiveness of the two industries still at low level,it is necessary to establish brand of henan cultural and tourism and expand the market scale both national and abroad,in order to satisfy the growing demand for recreational tourism consumption.