互联网医疗信息信任生态问题研究

Research on Online Medical Information Trust

互联网医疗信息获取,已经成为公众健康生活中不可或缺的一部分。在2020年初的新型冠状病毒肺炎疫情中,互联网成为公众获取信息的重要来源。国家鼓励互联网医疗发展,互联网医疗的发展需要有效的信息供给与社会服务。但互联网上医疗信息繁杂,公众利用这些信息存在一定的风险,引发网络信息的信任问题。本研究在实际调研的基础上,分析互联网医疗信息信任问题产生的原因,提出了加强互联网医疗信息政策供给、加强互联网医疗信息可信度建设、加强行业监管制度建设、加强公众互联网医疗信息素养建设等对策与建议。

Access to medical information from the Internet becomes an imperative part of human life when people need health consultations.In early 2020,when the spread of COVID-19 threats the life of every person on this planet,the Internet turns into the main source of public health information.The government encourages the augmentation of online medical information access and online medical information literacy where it requires effective information supply and social services.Information on the Internet is miscellaneous,and inaccurate information may precipitate hazardous consequences or cause social panic.Based on the investigation of online public medical information,this article analyzed the causes of the trust issues of online medical information;it also proposed several suggestions to enhance the provision of online medical information policies,develop the credibility and accuracy of the information on the online medical platform,reinforce the business standards and regulatory systems,and advance public health information literacy.