高校招生宣传工作长效机制构建与途径选择

The Long-term Mechanism Construction and Choice of Paths for College Enrollment Publicity

为了提高高校招生宣传工作的实效性,提高高校录取生源的质量,通过探索高校招生宣传机制的有效途径,具体从严格遵循高校招生宣传工作的基本原则、加强招生宣传工作的组织领导、加强行政主管部门对招生宣传工作的指导和监管、结合学校实际制定招生宣传内容和宣传材料以及扩大宣传媒介、利用电子媒介提高宣传效率等五个方面进行了详细阐述,以期促进我国高校招生宣传工作的顺利开展,吸引更多的优秀学生报考,从而达到提高高校综合竞争力的目的。

In order to improve the effectiveness of enrollment publicity,this paper explores the effective ways of enrollment publicity mechanism in colleges and universities from the following five aspects:strictly following the basic principles of enrollment publicity,strengthening the organization and leadership of enrollment publicity,strengthening the guidance and supervision of administrative departments on enrollment publicity,formulating enrollment publicity content and materials in combination with the actual situation of colleges and universities,and expanding propaganda media,using electronic media to improve the efficiency of propaganda.The aim is to promote the smooth development of college enrollment propaganda in China,attract more excellent students,so as to achieve the purpose of improving the comprehensive competitiveness of colleges and universities.