服装可持续消费行为的研究现状及困境分析

Research on status and dilemma of sustainable clothing consumption behavior

针对现阶段国内服装可持续消费推进中存在的障碍,基于文献研究梳理了国内外服装可持续消费行为的相关研究,界定了服装可持续消费行为的内涵,明确了服装可持续消费行为过程中包含购买、使用、处理和废弃三阶段的内容构架,总结并归纳了各阶段所包含的消费行为类别。在此基础上,经过深入分析可持续消费行为各阶段的影响因素、研究热点及其进展,找到了国内服装可持续消费中的困境及障碍,并分别提出了三阶段中加强服装可持续消费行为的展望和方向。

In view of various obstacles in promoting domestic sustainable clothing consumption at present,the connotation of sustainable clothing consumption behavior is defined based on the relevant literature research on sustainable clothing consumption at home and abroad.Then,content frame that contains three phases of purchase,usage,treatment and disposal in sustainable clothing consumption is proposed,and the categories of consumer behaviors included in each phase are summarized.On this basis,the influencing factors,research progress and hotspots in each phase of sustainable consumption behavior are analyzed deeply.Finally,the predicament and obstacles of sustainable clothing consumption in China are found out,and prospects and directions in three stages mentioned above are put forward respectively to strengthen sustainable clothing consumption behavior in the future.