陕西黄帝陵文化产业开发现状研究

Research on the Development Status of Cultural Industry of Yellow Emperor's Mausoleum in Shaanxi Province

陕西黄帝陵相传是华夏人文始祖黄帝的陵墓所在。此地因神话而起,因陵而兴,又因祭而盛,享誉海内外。改革开放后,黄帝陵进行了大规模重建,成为游人祭拜始祖的圣地,其文化产业呈现出旅游、祭祖、祈福等多样化态势。目前景区还存在不少问题,如何打造良好的旅游环境,将旅游休闲与朝圣祭祖有机融合,还需要在文化内涵、制度完善和服务水平等方面做更多改进。

The Yellow Emperor's Mausoleum in Shaanxi Province is said to be the location of the tomb of Yellow Emperor,the ancestor of Chinese culture.This place rises because of both the myth and the mausoleum;it is exalted because of the sacrifice,and enjoys a good reputation at home and abroad.After the reform and opening up,the Mausoleum of the Yellow Emperor has been rebuilt on a large scale and become a sacred place for visitors to worship their ancestors.Its cultural industry presents diversified trends such as tourism,ancestor worship and blessing.At present,there are still many problems in the scenic spot,such as how to create a good tourism environment,how to organically integrate travel and leisure with pilgrimage to the ancestors,and the need to make more improvements in cultural connotation,system improvement and service level.