新媒体环境下医学院校思政工作策略探究

A Probe into the Ideological and Political Work Strategies of Medical Colleges in the New Media Environment

在新媒体技术不断发展的背景下,医学院校思政工作存在主体性参与不足、内容表达与受众需求不匹配、传播效能低下等问题。本文通过对医学生新媒体使用行为的实证调查,结合具体实际工作中的局限性,对医学院校思政教育路径进行深入探究,以期对加强医学院校新媒体思政工作有所助益。

In the background of the continuous development of new media technology,there are problems such as insufficient subjective participation,mismatch between content expression and audience needs,and low communication efficiency in ideological and political work in medical schools.Based on an empirical investigation on the use of new media by medical students,combined with the limitations of specific practical work,this article deeply explores the path of ideological and political education in medical schools,with a view to helping strengthen the ideological and political work of new media in medical schools.