基于消费者行为的企业财务管理能力优化研究

Research on the Optimization of Enterprise Financial Management Capability Based on Consumer Behavior

研究基于消费者行为的企业财务管理能力优化,旨在提升财务管理质量,满足企业生存发展需求。我国企业基于消费者行为优化财务管理能力,需要企业对消费者行为产生正确认知,清楚财务管理能力的构成要素,在财务管理目标、理念、内容、对象、方法与风险等方面,实施财务管理革新策略,实现财务管理能力的有效优化,促进企业可持续发展。

Research on the optimization of corporate financial management capabilities based on consumer behavior is aimed at improving the quality of financial management and meeting the needs of corporate survival and development.They need to have a correct understanding of consumer behavior,understand the components of financial management capabilities,and implement financial management in terms of financial management goals,concepts,content,subjects,methods and risks,to innovate strategies to achieve effective optimization of financial management capabilities and promote sustainable corporate development.