新时代民族传统体育产业融合发展研究

Integrated Development of Chinese Traditional Sports Industry in the New Era

运用文献资料法等,探讨新时代民族传统体育产业融合发展的意义,根据存在的问题提出融合发展策略。民族传统体育产业融合发展有利于创造适合民族传统体育产业的发展模式与生存空间、挖掘全民共享民族传统体育的新价值、拉动大众消费。目前,民族传统体育产业融合发展存在驱动力不足、经济效益不高、融合模式单一、缺乏文化影响力等问题,建议:深化新时代背景下政府宏观调控的作用,创造产业融合发展的"三驱动"平台;掌握大众的锻炼需求,打造产业融合发展的"蓝海";探索产业融合发展的多种渠道,开创多元发展的新格局等。

This paper discusses the significance of integrated development of Chinese traditional sports industry in the new era,and puts forward integrated development strategy to solve the existing problems.The integrated development help create a mode and living space suitable for the development of Chinese traditional sports industry,exploit new value of Chinese traditional sports shared by all and stimulate people's consumption.At present,there are some problems in the integrated development,such as single integration mode,insufficient internal driving force,deficiency in economic benefits and lack of cultural influence.Suggestions:we should strengthen the government's macro-control in the new era,create a"three driving"platform for the integrated development of industry,investigate the public's needs for physical exercises,promote the"blue ocean"of integrated development,create a new pattern of diversified development by exploring various channels of the integrated development.