体育强国建设背景下体育产业链现代化研究

Modernization of Sports Industry Chain Based on the Background of Building China into a Leading Sporting Nation

运用文献资料、逻辑分析法,对体育强国建设背景下体育产业链现代化进行研究。在界定体育产业链概念的基础上,提出体育产业链现代化的内涵是实现5个方面的提升:体育最终产品的供给从单一到多元丰富的提升;体育产业链分工状态从不充分向深度分工的提升;环节结构从不合理向合理的提升;环节联结从分散低效到紧密高效的提升;体育产业链从封闭"自循环"向开放、发散的提升,其意义体现在有利于满足人民多元化消费需求、提升生产效率、优化体育产业结构、促进体育产业融合发展。提出推动体育产业链现代化的思路与举措:发挥"市场决定性作用"、降低体育产品交易费用、提升体育管理机构专业化水平、扩大体育消费市场规模。

This paper researches modernization of sports industry chain under the background of building China into a leading sporting nation by using the methods of literature review and logic analysis.On the basis of defining the concept of sports industry chain,it is suggested that the connotation of the modernization of sports industry including five aspects:sports final product from single to diversified;the state of division of labor from low to high;the structure of the link from unreasonable to reasonable;link connection state from scattered and inefficient to close-knit and efficient;sports industry chain from closed to open,which is beneficial to meet people's diverse consumption demands,improve the production efficiency of sports industry,optimize the structure of sports industry and promote the integration of sports industry and other industries.In order to advance the modernization of sports industry chain,we should make market play decisive role,reduce the transaction costs of sports products,improve the professionalism of sports management organizations and enhance the scale of sports consumer market.