我国体育夜经济现状及发展策略

Present Situation and Development Strategy of Sports Nighttime Economy in China

采用文献资料法和实地调研法等,对当前我国体育夜经济的发展进行研究。认为:体育夜经济存在有效供给不足、服务能力不足、经营目的同质化以及配套设施短缺的问题。提出发展策略:提升体育夜消费质量,强化有效供给;强化夜间体育的消费管理,提升服务水平;规范体育企业经营范围,避免同质化经营;升级城市治理能力,完善相关的配套设施;强化制度供给,提升政府"放管服"能力;协调推进,建立体育夜经济多方参与机制等。

This paper studied the present situation of the development of sports nighttime economy in China by methods of literature and field research.The results show that there are some problems in the current sports nighttime economy,such as the lack of products supplies,insufficient service capacity,homogenization of business categories and shortage of supporting facilities.The paper put forward such development strategies as enhancing the effective supply for increasing the quality of sports nighttime consumption,strengthening the consumption management of nighttime sports for the improvement of service level,standardizing the business scope of sports enterprises far from the homogenization of management,improving relevant supporting facilities with upgrading capacity of urban management.We should promote reforms that delegate power,improve regulation and upgrade services to strengthen the system supply,with the establishment of multi-participation mechanism of sports nighttime economy.