乡村振兴背景下的乡村特色品牌营造——以张家港红星村为例

Rural Characteristic Brand Building under the Background of Rural Revitalization——Take Hongxing Village of Zhangjiagang as an Example

十九大提出乡村振兴战略,其中产业兴旺是核心、农民富裕是关键。因此,探讨乡村经济发展的途径对实现乡村振兴具有重大意义。文章在剖析当前乡村经济发展存在问题的基础上,以培育乡村经济发展增长极、实现乡村产业兴旺、农民富裕为导向,结合品牌经济理论,提出营造乡村特色品牌。以张家港市红星村为实例,提出具体的营造策略,以期探索出一条以品牌建设带动乡村经济发展的乡村振兴新路径。

The 19th National Congress proposed a strategy for rural revitalization,in which industrial prosperity is the core and peasant prosperity is the key.Therefore,exploring the ways of rural economic development is of great significance for the realization of rural revitalization.On the basis of analyzing the problems existing in the current rural economic development,this paper proposes to build a rural characteristic brand by cultivating the growth pole of rural economic development,realizing the prosperity of rural industry and peasant prosperity.Taking Hongxing village of Zhangjiagang city as an example,this paper proposes a specific construction strategy,in order to explore a new path of rural revitalization that promotes rural economic development with brand construction.