新生活方式下的创新商业设计——体验式消费空间的创新

Innovative Commercial Design under New Lifestyle——Innovation of Experiential Shopping Space

在商业建筑同质化、平庸化发展的大背景下,消费群体反而趋于个性化的改变,给商业建筑的创新性发展带来了巨大挑战。面临开发商与消费者的双重需求,建筑师应当不断对商业建筑的空间形式与发展模式进行探索与创新,打造丰富多彩的体验式商业建筑,实现商业建筑的多元化、个性化发展,同时为建筑文化的传承与创新注入新的活力,增强商业建筑的文化承载力。

Under the background of the homogenization and mediocrity of commercial buildings,changes in consumers tend to be personalized,bringing great challenges to the innovative development of commercial buildings.Facing the dual needs of developers and consumers,as an architect,we should continuously explore and innovate the spatial form and development model of commercial buildings,create colorful experiential commercial buildings and achieve diversified and personalized development of commercial buildings.At the same time,it will inject new vitality into the inheritance and innovation of architectural culture and enhance the cultural carrying capacity of commercial buildings.