摘要
本文设计并实现的核心是根据旅客的行程信息,一次性计算出旅客本次行程中可利用的全部附加服务信息,并结合旅客的历史购买行为、行程属性等信息,给出优先推荐的附加服务信息,实现旅客一次性完成所有附加服务购买的附加服务销售中心系统。在支持旅客全场景(INPATH、MMB、全渠道)购买附加服务的同时,给旅客更方便的购买体验,从而达到提升航空公司附加服务销售的目的。
The core of the research and implementation of this article is to calculate all the ancillary service information that the passenger can use in this trip based on the passenger’s itinerary information at one time,and combine the passenger’s historical purchase behavior,itinerary attributes and other information to give priority recommended ancillary services Information,so that passengers can complete all ancillary services at once.While supporting passengers to purchase ancillary services in all scenarios(INPATH,MMB,omni-channel),it provides passengers with a more convenient purchasing experience,thereby achieving the purpose of enhancing the sales of ancillary services by airlines.
作者
孙琼巍
李雄清
熊铭
周东琳
李永
Sun Qiongwei;Li Xiongqing;Xiong Ming;Zhou Donglin;Li Yong(China civil aviation information network co.,LTD.,Beijing,101318;Key laboratory of intelligent application of civil aviation passenger service,Beijing,101318)
出处
《电子测试》
2020年第11期90-91,39,共3页
Electronic Test
基金
民航科技重大专项-“互联网+”民航公共主动服务平台(MHRD20160109)。
关键词
附加服务
销售中心
全渠道
ancillary services
sales center
omni-channel