“互联网+”产业跨界融合新常态下乡村旅游产业链变革研究

Research on the Transformation of Rural Tourism Industry Chain under the New Normal of"Internet+"Industry Cross Border Integration

互联网产业与乡村旅游融合发展已是大势所趋,不仅仅表现在方便游客方面,而应从产业融合发展的大视角,去认识乡村旅游与互联网的融合发展,这种发展模式顺应了时代发展潮流。跨界融合发展使得产业链有了新的变化,表现为乡村旅游资本运作模式,产业链扁平化横向延伸,消费者行为,乡村文化影响等变化,使得乡村旅游在产业融合中提升了价值,强化了其“软设施”实力。

The integrated development of Internet industry and rural tourism is the general trend,not only in the convenience of tourists,but also from the perspective of industrial integrated development to understand the integrated development of rural tourism and internet,which conforms to the development trend of the times.The development of cross-border integration has brought new changes to the industrial chain,such as the capital operation mode of rural tourism,the horizontal extension of the industrial chain,the changes of consumer behavior,the impact of rural culture,which has improved the value of rural tourism in the industrial integration and strengthened its"soft facilities"strength.