8Shimp T A, Kavas A. The Theory of Reasoned Action Applied to Coupon Usage [ J ]. Journal of Consumer Research, 1984, 11 (3) : 795 - 809.
9Bagozzi R P, Baumgartner H, Yi Y. State Versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage [ J ]. Journal of Consumer Research, 1992, 18 ( 4 ) : 505 - 518.
10Kang H, Hahn M, Fortin D R, Hyun Y J, Eom Y. Effects of Perceived Behavioral Control on the Consumer Usage Intention of E - coupons [J]. Psychology & Marketing, 2006, 23 (10) : 841 - 864.
