摘要
社交媒体时代,用户量逐年增长,扩大档案用户群迎来了前所未有的机遇。文章在概念界定基础上,分析了社交媒体环境下档案潜在用户转化的可行性,从借助社交媒体加大宣传和公众参与角度为档案潜在用户转化提出建议,加大社交媒体在档案建设中的应用,以期推动档案潜在用户转化,从而实现扩大档案利用者群体的目标。
As the number of social media users increases year by year,unprecedented opportunities appear when it comes to expanding user community.On the basis of defining the concept,this paper analyzes the feasibility of the transformation of potential users of archives in the environment of social media,and puts forward some suggestions for the transformation of potential users of archives from the point of view of increasing publicity and public participation by social media.It also increases the application of social media in the construction of archives in order to promote the transformation of potential users of archives and achieve the goal of expanding the group of archives users.
出处
《兰台世界》
2020年第6期43-46,共4页
Lantai World
关键词
社交媒体
档案用户
潜在用户
公众参与
social media
archives user
potential user
public participation
