大学生“网红”的生成逻辑及教育引导

The Generative Logic and the Educational Guidance of"Web Stars"in College Students

在大学生“网红”的生成过程中,信息技术迭代升级是基础,大学生自我呈现是动力,团队精心策划是助力,社会认同是发展基础。大学生“网红”现象对大学生产生了双重影响,为此,我们可以从强化价值观教育、培育正能量意见领袖、强化媒介责任、提升大学生媒介素养等方面对大学生进行教育引导。

In the generation process of"web stars"for college students,information technology iteration is the foundation,self-presentation of college students is the motivation,careful planning by the team is the driving force,and social identity is the foundation of development.Therefore,we can provide educational guidance to college students from such aspects as strengthening value education,cultivating positive opinion leaders,strengthening media responsibility and improving media literacy of college students.