2Adaval, R., & Wyer, R. S., Jr. (1998). The role of narratives in consumer information processing. Journal of Consumer Psychology, 7(3),207-245.
3Biocca, F. (2002). The evolution of interactive media. Toward being there in non-linear narrative worlds. In M. C. Green, J. J. Strange & T. C. Brock (Eds.), Narrative impact: Social and cognitive foundations (pp. 97-130). Mahwah, NJ: Erlbaum.
4Bruner, J. S. (1986). Actual minds, possible worlds. Cambridge, MA: Harvard University Press.
5Busselle, R., & Bilandzic, H. (2009). Measuring narrative engagement. Media Psychology, 12(4),321-347.
6Cohen, J. (2001). Defining identification: A theoretical look at the identification of audiences with media characters. Mass Communication and Society, 4(3),245-264.
7Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. New York: Harper & Row.
8Escalas, J. E. (2004b). Narrative processing: Building consumer connections to brands. Journal of Consumer Psychology, 14( 1-2), 168-180.
9Escalas, J. E. (2007). Self-referencing and persuasion: Narrative transportation versus analytical elaboration. Journal of Consumer Research, 33(4),421-430.
10Gerrig, R. J. (1993). Experiencing narrative worlds. New Haven, CT: Yale University Press.
