新媒体视域下短视频应用于“好品山东”营销渠道的策略研究

Research on Applying Short Videos to the Marketing Channel Strategy of “All Products in Shandong”

移动网络信息体系发展为短视频文化兴趣创造有利条件,基于短视频平台文化体系建立"好品山东"网络营销新模式,是未来阶段提升山东省网络营销发展水平、带动传统产业转型升级的重要途径,对提升短视频平台在"好品山东"网络平台的营销能力及完善网络营销发展生态体系具有重要意义。

The development of mobile network information system creates favorable conditions for short video cultural interest,and the establishment of a new network marketing model of"All Products in Shandong"based on short video platform cultural system is the next stage to enhance the development level of network marketing in Shandong Province. Promoting the transformation and upgrading of traditional industries is of great significance to improve the marketing capability of short video platform in"All Products in Shandong"network platform and perfect the network marketing development ecosystem.