新时代我国主流意识形态感性传播的困境与出路

Predicament and Outlet of Mainstream Ideology’s Perceptual Communication in the New Era

作为抽象的理论体系,意识形态必须通过感性传播才便于广大民众理解和认同。十八大以来,我们党高度重视主流意识形态的感性传播,不断创新主流意识形态的话语方式和传播手段,极大增强了主流意识形态的凝聚力和引领力。但与时代发展需要和社会民众需求相比,当前主流意识形态在传播内容、话语和方式上还存在滞后不适、悬置在上和传统单调等现实困境,亟待由传统过于政治化、抽象化、刻板化的理性传播进一步转化为生活化、通俗化、生动化的感性传播,从而进一步提高传播效度和增进社会认同。

As an abstract theoretical system,ideology can be widely accepted by people only through perceptual communication.Since the Eighteenth National Congress of the Communist Party of China,our party attaches great importance to the perceptual communication of mainstream ideology and continuously innovates mainstream ideology’s mode of discourse and means of communication,thus greatly enhancing the cohesion and leading force of mainstream ideology.Yet we must admit,compared with the requirements of times and the needs of people,there are still some realistic difficulties faced by the mainstream ideology in terms of communication content,expressions and ways.To some extent,its communication may lag behind,keep aloof from the masses improperly and confine to traditional monotonous methods.It is urged to change from too politicalized、abstract、rigid perceptual spread to life-oriented、vulgarized、vivid sentimental spread,so that to further enhance spread validity and promote social identity.