转译与物化:文化基因视域下的地域性产品设计

Translation and Materialization:Regional Product Design from the Perspective of Cultural Gene

地域文化基因是地域文化的核心特征,应根据其不同的物质载体形式,采用直接借用、间接转化、主观表现、客观再现等方法,转译为地域文化视觉符号,进而结合“产品叙事”与“通感”方式,建构地域性产品语意,塑造用户情感体验。转译是地域文化信息的符号化表达,而物化是将符号形式与意义降解为兼具物质功能与文化功能“使用物”的过程,其本质是“给设计以灵魂”。结合地域文化基因的转译与物化方式,将地域文化融入地域性产品设计,可以实现地域性产品形态语义建构与情感迁移,使地域性产品在满足使用功能需求的同时,彰显地域文化特色与内涵。

Regional culture gene represents the core feature of regional culture and its translation into visual symbols of regional culture should take into account forms of its different material carriers,using direct borrowing,indirect transformation,subjective expression or objective reproduction and combining product narration and synesthesia to bring out the implications of regional products for good user emotional experience.Translation is the symbolic expression of meaning in regional culture,and materialization is the process of degrading symbolic form and meaning into objects with material and cultural functions,thus giving soul to a design.Integrating regional culture genes into regional product design by translation and materialization can help the semantic construction and emotional transfer of regional products in their forms so that they show the characteristics and implications of regional culture while performing the functions of users.