“产品思维”在“校企合作”核心课程建设中的应用

The Application of"Product Thinking"in the Construction of Core Courses of"School Enterprise Cooperation"

“产品思维”是营销企业有效解决推销人员和消费者关联度差的产品设计思维,贯穿企业营销整个过程。市场营销“校企合作”核心课程建设延伸到企业一线,就是让学生、教师和企业员工共同参与到课程建设中来,师生通过校内实训和企业实习实践逐渐融入企业经营,职业素养和职业技能均实现了现场化。“双一流”高职专业建设背景下,市场营销专业“校企合作”核心课程建设引入“产品思维”取得良好的应用效果。

“product thinking”is a kind of product design thinking that can effectively solve the problem of poor relevance between salesmen and consumers,which runs through the whole process of marketing.Marketing“school enterprise cooperation”core curriculum construction extends to the front line of the enterprise,which is to let students,teachers and enterprise employees participate in the curriculum construction together.Teachers and students gradually integrate into the enterprise management through the school practical training and enterprise practice.Professional quality and professional skills have realized on-site.Under the background of“double first-class”higher vocational major construction,the core courses construction of“school enterprise cooperation”of marketing major introduces“product thinking”and achieves good application effect.