融媒体时代传统媒体转型策略

Transformation Strategy of Traditional Media in the Times of Media Convergence

随着信息技术和网络技术的不断发展,融媒体时代的到来,给传统媒体的发展带来了很大的挑战。传统媒体若想在激烈的行业竞争中得以更加长远的生存和发展,就需要进行转型和升级,以此不断提高传统媒体在整个行业领域中的话语权,从而更好地迎接融媒体时代的挑战。论文针对传统媒体转型的要点进行了探究与分析,并提出了融媒体时代传统媒体转型的有效策略,希望有助于传统媒体的长远发展。

With the continuous development of information technology and network technology,the arrival of the era of media convergence has brought great challenges to the development of traditional media.If traditional media wants to survive and develop in the long run in the fierce competition in the industry,it needs to undergo transformation and upgrading,so as to continuously improve the voice of traditional media in the entire industry field,and better meet the challenges of the media convergence era.The paper explores and analyzes the key points of the transformation of traditional media,and puts forward effective strategies for the transformation of traditional media in the era of media convergence,hoping to contribute to the long-term development of traditional media.