社交媒体时代短视频的多重文化图景

Multi-cultural Landscape of Short Videos in the Era of Social Media

社交网络平台上的短视频已成为当前重要的媒介现象,它悄然重塑着大众文化的结构与景观。作为包裹着意识形态的文化产品,短视频改变了人们日常表达的方式,存在使个体形成"易得性偏见"的风险。作为权力再分配的虚拟场域,短视频与政策、资本、公众等多方面形成互动和制约,在消费主义的驱动下,用户的盈余时间被商品化,情感传递代替了真实关系,导致互联网时代"群体性孤独"现象出现。从传播维度看,短视频对算法推荐与人工智能等技术的应用迎合了用户"自我表演"的精神需求,也可能异化为隐性的文化霸权新形态。

Short videos on social networking platforms have become the most important media phenomenon,which are quietly reshaping the structure and landscape of popular culture.As the cultural product wrapped with ideology,short videos have changed the way of people routinely expressing themselves,along with the risk of driving individuals to form"availability bias".As the virtual field of redistribute the power,short videos are of mutually interaction and restriction with policies,capital,the public and so forth.Driven by consumerism,users’surplus time is commoditized and emotional transmission substitutes for the real relationship,with resulting in the phenomenon of"group loneliness"in the Internet Age.From the perspective of communication,the application of algorithm recommendation,artificial intelligence and other technologies to short videos meet the users’spiritual needs of"self-performance",but may also be alienated into a new form characterized by implicit cultural hegemony.