农牧民参与乡村生态旅游扶贫的意愿——以新疆阿克苏地区为例

Farmers and Herdsmen's Willingness to Participate in Rural Eco-tourism Poverty Alleviation--A Case Study of Aksu Prefecture,Xinjiang

乡村生态旅游在中国精准扶贫中发挥着重要的作用,增强农民参与乡村生态旅游产业发展的意愿是推动贫困地区脱贫攻坚的重要途径。从认知与意愿两个维度出发,通过Logistic回归模型检验,分析新疆阿克苏地区农牧民参与生态旅游扶贫意愿的主要影响因素,指出农牧民经济水平、对生态旅游扶贫的了解程度等因素对其生态旅游扶贫认知分别产生负向和正向影响。研究结果显示,农牧民经济水平、贷款经营旅游项目意愿、对生态旅游扶贫的了解程度以及对游客前来旅游的开放程度等因素对农牧民生态旅游扶贫意愿分别产生负向、正向、正向、正向的影响。最后,从加大贫困农牧民对生态旅游扶贫认知的深度与广度、构建系列机制鼓励贫困农牧民融资开展生态旅游扶贫项目以及加大对生态旅游扶贫及其消费扶贫的推介与宣传等方面提出了推进生态旅游扶贫的对策建议。

Rural eco-tourism plays an important role in China's targeted poverty alleviation,and enhancing farmers'willingness to participate in the development of rural eco-tourism industry is an important way to promote poverty alleviation in poor areas.Starting from the two dimensions of cognition and willingness,the main factors influencing the willingness of farmers and herdsmen to participate in eco-tourism poverty alleviation in Aksu region of Xinjiang were analyzed through Logistic regression model test.It was pointed out that the economic level of farmers and herdsmen and their knowledge of eco-tourism poverty alleviation had negative and positive effects on their cognition of eco-tourism poverty alleviation respectively.The results showed that factors such as the economic level of farmers and herdsmen,their willingness to operate tourism projects with loans,their knowledge of eco-tourism poverty alleviation and their level of openness to tourists had negative,positive,positive and positive influences on their willingness to alleviate poverty through eco-tourism respectively.Finally,some countermeasures and suggestions were put forward to promote eco-tourism poverty alleviation from the aspects of enhancing the depth and breadth of poor farmers and herdsmen's awareness of eco-tourism poverty alleviation,building a series of mechanisms to encourage poor farmers and herdsmen to finance eco-tourism poverty alleviation projects,and increasing the promotion and publicity of eco-tourism poverty alleviation and consumption poverty alleviation.