“双创”型农村电商人才培养模式探究

On Training Mode of Innovative and Entrepreneurial RuralE-commerce Talents

农村电子商务发展迅速,但人才培养滞后的问题日益凸显。培养专业的农村电商人才是乡村振兴战略的需要,也是高等职业院校的职责所在。分析农村电商人才培养现状及存在的问题,从电子商务专业建设的角度构建了以创新创业能力培养为核心的“校地联动、校企合作、课赛融通、突出实战、系统支撑、服务农村”的农村电商人才培养模式,指出在农村电商人才的培养上要突出创新创业能力培养和面向农村的适应性,只有站在解决“三农”问题的高度看待农村电子商务,才能准确把握农村电子商务的发展脉络,从而培养出“对口”的“电商新农人”。

With the rapid development of rural e-commerce,the problem of talent training lag is becoming increasingly prominent.Training professional rural e-commerce talents is not only the need of rural revitalization strategy,but also the responsibility of higher vocational colleges.This paper analyzed the current situation and existing problems of rural e-commerce talent training,and constructed a rural e-commerce talent training mode with the cultivation of innovation and entrepreneurship as the core,which is"school local linkage,school-enterprise cooperation,class competition integration,highlighting practical combat,system support,and serving the countryside".It pointed out that the cultivation of rural e-commerce talents should focus on the cultivation of innovation and entrepreneurship ability adapt to the countryside,only when we look at the rural e-commerce from the perspective of solving the agricultural,rural areas and farmers issues,can we accurately grasp the development of rural e-commerce and cultivate a"counterpart"of"e-commerce new farmer".