“南展西扩”战略下云南省冰雪产业发展研究

Research on the Development of Ice-Snow Industry in Yunnan Province under the Strategy of"South-West-Expansion"

2022年北京冬奥会的成功申办,冰雪运动"南展西扩"战略的全面推进,使开展冰雪运动的地域不断扩展。采用文献资料、实地考察等研究方法对云南省冰雪产业的发展现状进行汇总,对存在的问题进行分析,主要包括自然环境的局限、冰雪场馆的缺乏、专业人才的匮乏、群众意识的淡薄和产业发展的滞后;并提出打造高原训练基地、合理规划场馆建设、培养冰雪专业人才、营造冰雪文化氛围、开发冰雪旅游市场的发展对策。

Under the backdrop of the successful bidding of the 2022 Beijing Winter Olympic Games and the all-around promotion of the strategy of"South-West-Expansion",the requirements for the winter sports expanded in more areas.This paper summarizes the current situation of the development of ice-snow industry in Yunnan Province through documentation and field investigation,and analyses the existing problems,including the limitation of natural environment,the lack of ice-snow venues,professionals,public consensus and industrial development.It also puts forward the establishment of highland training bases,the rational planning of facilities construction,and the cultivation of ice-snow professionals and culture,and market development strategies.