“互联网+”时代企业公关危机策略研究

Strategy Research on Enterprise Public Relations Crisis in the Era of“Internet +”

“互联网+”时代下,企业面临日益复杂动态的社会环境,信息的快速传播也使得企业在处理公关危机时面临着新的挑战。本文首先阐述了企业公关危机的概念和特点,随后介绍了“互联网+”时代对企业公关危机的影响,最后提出了“互联网+”时代下企业应对公关危机的策略。

In the era of"Internet+",enterprises are faced with an increasingly complex and dynamic social environment.The rapid spread of information also makes enterprises face new challenges in dealing with public relations crisis.This paper first expounds the concept and characteristics of corporate public relations crisis,then introduces the impact of the"Internet+"era on corporate public relations crisis,and finally puts forward the strategies for enterprises to cope with the public relations crisis in the"Internet+"era.