公益广告中动画创作的创作应用及研究

On the Application of Animation Creation in Public Service Advertisements

随着网络和科技的迅速发展,数字化技术、媒体设备的不断革新和社会不断发展的驱动,给动画和公益广告注入了超越传统的新活力,使动画和公益广告顺利结合,由此动画公益广告应运而生。这种独特的广告模式跳脱出传统公益广告的模式,以一种全新的视听模式传播社会正义。通过研究动画在公益广告中的运用,分析动画公益广告的深层意义和内涵,赋予动画公益广告新的生命力和视觉感染力,以期帮助观众深刻认识动画公益广告的重要性,促进动画公益广告更好地弘扬社会正能量。

With the rapid development of Internet and science and technology,the continuous innovation of media equipment and the continuous development of society have injected animation and public service advertisement with new vitality beyond the tradition,which makes the integration of animation and public service advertisement takes place naturally,and thus leads to the rise of animation public service advertisement.This unique advertising model can spread social justice in a new audiovisual way by breaking the shackles of from the traditional advertising mode.This paper studies the application of animation in public service advertisements,analyzes the deep meaning and connotation of animation public service advertisements,and find that animation can endow public service advertisements with new vitality and visual appeal.It is hoped that this study can help the public to have a deep understanding of the importance of animation public service advertisements,which can better carry forward the positive energy of society.