电子商务发展对我国农产品流通效率影响的实证分析与政策建议

Empirical analysis and policy recommendations of the impact of e-commerce development on China's agricultural product circulation efficiency

目的检验电子商务发展对农产品流通效率的影响作用,为促进农业产业和农村经济发展提出相关的政策建议。方法以电子商务发展水平和农产品流通效率作为模型的解释变量和被解释变量,利用Eviews软件对电子商务发展对我国农产品流通效率影响进行实证分析。结果电子商务发展对农产品流通效率的提升具有十分显著的促进作用;农产品流通资本投入、受教育年限、产业结构与农产品的流通效率存在显著的负相关关系,电子商务的产品、平台和环境因素与农产品流通效率之间则存在显著的正相关关系。结论根据实证研究结果,通过各种举措促进电子商务的发展,可以起到提升农产品流通效率的重要作用,并在培育农产品流通主体、倡导科技创新、提高农产品的质量和服务水平、强化农产品电子商务平台建设以及完善制度保障等5个方面提出相关的政策建议。

Objective To examine the impact of e-commerce development on the circulation efficiency of agricultural products,and put forward relevant policy suggestions for promoting agricultural industry and rural economic development.Methods Using the development level of e-commerce and the circulation efficiency of agricultural products as explanatory variables and explained variables of the model,then using Eviews software to conduct the empirical analysis of the impact of e-commerce development on the circulation efficiency of agricultural products in China.Results The development of e-commerce had a very significant promotion effect on the improvement of agricultural product circulation efficiency.There was a significant negative correlation between agricultural product circulation efficiency and capital investment in agricultural product circulation,years of education and industrial structure.There was a significant positive correlation between agricultural product circulation efficiency and e-commerce products,platforms,environmental factors.Conclusion According to the results of empirical research to promote the development of e-commerce through various measures can play an important role in improving the circulation efficiency of agricultural products.Relevant policy suggestions should be proposed in five aspects,including cultivating the main body of agricultural product circulation,advocating technological innovation,improving the quality and service level of agricultural products,strengthening the construction of agricultural product e-commerce platform and improving institutional guarantee.