重庆茶文化旅游体验优化路径探析

Analysis on the Optimization Way of Chongqing Tea Culture Tourism Experience

茶在中国历史上和中外文化交往中都发挥了重要作用。在21世纪,随着中国成为世界上最大的发展中国家和全球第二大的经济体,茶和茶文化正在被"重新发现",茶文化与旅游融合开拓了新的旅游市场。通过研究茶文化旅游的历史溯源,结合重庆当地的茶文化特色,提出茶文化旅游的路径,让旅游和茶文化深度融合,对促进中国社会物质文明和精神文明建设有重要的作用。

Tea has played an important role in Chinese history and cultural exchanges between China and for⁃eign countries.Like porcelain and silk,it also defined Chinese civilization and was enthusiastically embraced by the Chinese.In the 21st century,tea and tea culture are being“rediscovered”as China gets on track to become the world’s largest developing country and the world’s largest economy.The integration of tea culture and tour⁃ism opens up a new tourism market.By studying the history of tea culture tourism and combining the characteris⁃tics and problems of local tea culture in Chongqing,this paper proposes the ways of tea culture tourism,so as to deeply integrate tourism and tea culture,which will play an important role in promoting the construction of Chi⁃nese social material culture and spiritual civilization.