服装定制平台消费者款式选择取向的测试与研究

Testing and research on the pattern selection orientation of consumers on the garment customization platform

为解决个性化服装定制平台在款式展示方面缺乏品牌特点,同质化、表面化现象严重等问题,通过以市场为导向、以消费者体验为中心的样本测试,分析消费者款式选择整体取向,确定在当前环境下能够体现消费者切实需求的具有代表性的服装款式。再通过以品牌文化为基础、以消费者高频选取的服装款式样本为依据的技术响应,筛选出用以衍生更多优质的服装原型。研究结果表明:解构后的服装原型可用于定制产品的开发和智能化定制系统款式数据库的建设。如此不断测试、不断进行技术响应,可促使服装品牌数据库逐步趋于完善,定制平台能够不断展示随新老消费者款式选择取向动态变化的创新服装款式。

To solve the problems of the serious homogeneity,superficiality and lack of brand features in most personalized clothing customization platforms,the overall orientation of consumer choice was analyzed and the representative styles that can reflect the real demand in the current environment of representative clothing styles of consumers was determined.Then more high-quality clothing prototypes can be derived through the technical response based on the brand culture and the fashion style samples selected by consumers at high frequency.The results show that the deconstructed clothing prototype can be used for the development of customized products and the construction of style database for intelligent customization system.Such continuous testing and technical response can promote the gradual perfection of the apparel brand database,and the customized platform can constantly display innovative styles that change dynamically with the style selection orientation of new and old consumers.