疫情防控中大学生“网络圈群”舆情治理研究

Study on the Governance of Public Opinion in the“Network Circle Groups” of College Students in Time of Epidemic Prevention and Control

疫情防控中大学生"网络圈群"的舆情问题,主要表现为不实信息泛滥、不良心态漫延、主流声音被弱化。其原因包括:"圈群"信息传播复杂、疫情面前心态易失衡、意识形态观念淡薄、网络"意见领袖"误导等。在治理路径上,应完善舆情治理机制,有效疏解大学生心理矛盾、培育理性平和的心态,强化主流价值观引导。

In the epidemic prevention and control, problems about public opinion of college students in "network circle groups" are mainly manifested as the flood of untrue information, the spread of unhealthy mentality and the weakening of the mainstream voice. It is mainly because of the complicated information dissemination of the "circle groups", the unbalanced mentalities in the epidemic situation, the weak ideological concepts, and network opinion leaders’ misleading. In the path of governance, we should improve public opinion governance mechanism, effectively relieve the psychological contradictions of college students and cultivate the rational and peaceful mentalities, and strengthen the guidance of mainstream ideology.