雇主品牌对员工主动性行为的影响研究

Research on the Impact of Employer Brands on Employee’s Proactive Behavior

本文通过文献研究,在学习总结已有研究基础上,分别选取雇主品牌、组织认同及主动性行为为自变量、中介变量和因变量,探讨雇主品牌是否影响员工主动性行为,并进一步验证组织认同的中介作用。通过对266份数据进行分析,发现雇主品牌正向影响员工主动性行为,且组织认同在雇主品牌和员工主动性行为起部分中介作用。基于研究结果,为企业建设雇主品牌,激发员工主动性行为提出了管理建议。

In this paper, on the basis of literature research and studying and summarizing the existing research, the employer brand, organizational identity and proactive behavior are selected as independent variables, intermediary variables and dependent variables to discuss whether the employer brand affects the employee’s proactive behavior and further verify the organizational identity intermediary role. Through the analysis of 266 copies of data, the study found that the employer brand positively affects the employee’s proactive behavior and the organization’s identity plays a part in mediating the employer’s brand and the employee’s proactive behavior. Based on the research results, management suggestions are proposed for enterprises to build employer brands and stimulate employees’ initiative behaviors.