女性修辞视域下都市女性形象的构建——评电视节目《非诚勿扰》

The Construction of Urban Women Image from the Perspective of Female Rhetoric--A Commentary on the TV ProgramYou Are the One

《非诚勿扰》作为一档热门生活类节目,得到中外学术界不同程度的关注和研究。运用统计学方法将2017年《非诚勿扰》改版后前34期160位女嘉宾分类为知性完美、贤妻良母、中性干练、社会精英四种类型,并以女性具象修辞理论为视角,解构节目设计模式、女嘉宾形象和节目对话内容,分析女嘉宾妆容、话语所体现的女性形象、意识形态特征及话语修辞模式,验证改版后的节目是否达到节目组所宣称的赋予女性前所未有的话语权和主动权的效果,并呼吁社会传媒建立合作性的两性修辞模式以形成更为合理化、平等化的两性社会意识观念。

Since the TV programYou Are the One launched,the ratings has soared and praise is widespread.After the rectification of the program,women seem to have been given an unprecedented voice and initiative in the newYou Are the One.But is that the case?From the perspective of female rhetoric,the author draws on 160 female guests as the research sample since 2017,applies the method of female visualization and discourse analysis to interpret the construction of urban women image presented by female guests before and after the revision,and calls for the good vision of mutual understanding and mutual empowerment.