大众传播视阈下冰雪竞技真人秀节目的价值与启示--以《大冰小将》为例

The value and enlightenment of ice and snow sports reality show from the perspective of mass communication--taking"big ice little general"as an example

以著名传播学者拉斯韦尔的"5W模式"为切入点,从传播学的视角对冰雪类竞技真人秀--《大冰小将》节目的传播理论和传播功能进行分析。竞技类真人秀节目培养良好"体育信息环境",创造火热的体育氛围。《大冰小将》节目以宣传和普及冰球运动为主,从而推动我国冰雪运动的发展。扩大我国冬季运动的消费群体,拓宽冰雪市场,更好地服务于大众冰雪和体育传播的发展。

Based on the famous communication scholar ruswell's"5W model"and Wright's"four functions",this paper analyzes the communication theory and function of ice and snow sports reality show"big ice"from the perspective of communication.Competitive reality shows cultivate a good"sports information environment"and create a hot sports atmosphere."Ice hockey"program to promote and popularize ice hockey,so as to promote the development of China's ice and snow sports.Expand the consumer group of winter sports in China,expand the ice and snow market,and better serve the development of mass ice and snow and sports communication.