八段锦在国际文化传播中的软实力价值及发展策略分析

Analysis on the soft power value and development strategy of Baduanjin in international cultural communication

健身气功八段锦是一种结合生理及心理相互配合而形成的民族民间传统文化。本文对八段锦的起源进行了梳理,并针对八段锦在国际文化传播中的软实力价值进行了分析,八段锦有祛病健身价值、养身养性价值和文化传承价值。最后根据价值分析提出了八段锦在国际文化传播中的发展策略,包括加强八段锦文化建设,提升文化修养;完善国家教育改革制度,促进八段锦走进校园;加大国家宣传力度,提高国际文化认知度。

Baduanjin is a kind of national folk traditional culture formed by the combination of physiology and psychology.This paper combs the origin of Baduanjin,and analyzes its soft power value in international cultural communication.Baduanjin has the value of curing diseases and keeping fit,keeping fit and keeping healthy and inheriting culture.Finally,according to the value analysis,the development strategy of Baduanjin in the international cultural communication is put forward,including strengthening the cultural construction of Baduanjin,improving the cultural accomplishment;improving the national education reform system,promoting Baduanjin to enter the campus;increasing the national propaganda,improving the international cultural awareness.