马术俱乐部经营过程中存在的问题分析及优化策略研究

Analysis of Problems Existing in the Operation of Equestrian Clubs and Study of Optimization Strategies

近几年,在马术运动愈发普及的大背景下,马术俱乐部应运而生,马术俱乐部作为提供马术教学服务、育马及其他娱乐休闲服务的机构。随着人们生活质量的提升,源于欧洲的马术运动作为新兴体育产业发展势头迅猛,对推动经济社会的发展发挥出至关重要作用,在此背景下马术俱乐部得以迅速发展,不过,在发展过程中也面临着诸多困难与挑战,本文分析了马术俱乐部特点,探讨了马术俱乐部经营过程中存在的问题,并提出一系列发展策略,以期促进马术俱乐部的可持续发展。

In recent years,under the background of the growing popularity of equestrian sports,equestrian club emerged as the times require.Equestrian Club is an institution providing equestrian teaching services,horse training and other entertainment and leisure services.With the improvement of people's quality of life,equestrian originated from Europe,as a new sports industry,is developing rapidly,which plays an important role in promoting the economic and social development.Under this background,equestrian clubs are developing rapidly.However,they also face many diff iculties and challenges in the process of development.This paper analyzes the characteristics of equestrian clubs,and discusses the equestrian club's economy In order to promote the sustainable development of equestrian club,a series of development strategies are put forward.