公共信任对农户生产行为绿色化转变的影响——以秸秆资源化利用为例

Influence of public trust on the transformation of green production behavior of farmers:Taking straw resource utilization for example

基于4省7市的1373份农户调查问卷,运用二元Logistic模型、主成分分析(PCA)及层次分析法(AHP),实证探讨公共信任对农户生产行为绿色化转变的影响,以及政治面貌的调节效应。结果表明:1)公共信任有利于提高农户生产行为绿色化转变,影响大小依次为技术信任>制度信任>同行信任;2)农户存在一定的公共信任危机,平均公共信任程度仅为48.8%,市场信任危机尤重,仅为6.1%;3)政治面貌对农户公共信任与生产行为绿色化转变之间关系有显著的调节效应。因此,要促进农户生产行为的绿色化转变,应重视公共信任的基础性作用,优化技术服务质量,充分发挥新型主体与村干部的示范与带头作用,提高农产品市场稳定性。

Based on the survey data of 1373 households from seven cities in four provinces,and usings Binary Logistic model,entropy method principal component analysis(PCA)and analytic hierarchy process(AHP),the impacts of public trust on the transformation of green production behavior of farmers and the moderating effect of political status are empirically explored.The results show that:1)Public trust has positive impact on the behavior of straw resource utilization,and the weight of influence is technology service trust>institutional trust>new type trust;2)Farmers have a certain public trust crisis.The average public trust is only 48.8%,and the market trust crisis is severer,only6.1%;3)Political status has a significant moderating effect on the relationship between public trust and straw resource utilization.Therefore,in order to promote the transformation of farmers’green production behavior,more attention should be paid on the basic role of public trust,new subject and optimize technical service quality and give full play to the leadership and leading role of the village cadres and improve the stability of agricultural products market.