我国社区支持农业(CSA)信任机制构建研究

Study on the Construction of Trust Mechanism of Community SupportAgriculture (CSA) in China

从国际社区支持农业(CSA)的发展比较来看,目前我国CSA发展缺乏有效的信任机制。根据心理学家John Rempel提出的伙伴间信任关系理论并结合我国CSA实践,本文构建了CSA信任机制三要素分析框架--可预测的行为、可依赖的能力、可持续的信念,开展了CSA信息不对称动态博弈分析。研究发现:构建CSA信任机制的关键是确定预付款比例,在CSA发展的初期预付款比例要高,随着CSA附加价值占比增加,降低预付款比例并不影响双方信任关系的增进,此时应当扩大CSA的会员规模。在此基础上,本文提出推进我国CSA信任机制建设的举措,以预付款制度建设为主线,提高CSA生产者行为的可预测性,增强CSA可依赖的基础条件及能力,以及培育CSA可持续发展的信念。

From the perspective of international comparison, the development of CSA in China lacks an effective trust mechanism. According to the theory of trust relationship between partners, which was put forward by John Rempel and combining the practice of CSA in China, this paper constructs a theoretical framework that consists of three elements of the CSA Trust mechanism, including predictable behavior, dependability, and sustainable beliefs. Meanwhile, this study carries out a dynamic game analysis on CSA information asymmetry. The results show that the key to the construction of the CSA Trust mechanism is the ratio of prepayment. In the early stage of CSA development, the proportion of advance payment is relatively high. With the increase in the proportion of CSA added value, the reduction of the proportion of advance payment will not affect the enhancement of the trust relationship. At this time, the membership of CSA should be expanded. On this basis, the measures were put forward to promote the trust mechanism of CSA in China. Around the mainline of prepayment system construction, it is advisable to improve the predictability of the behavior of CSA producers to enhance CSA’s basic conditions and ability that can be relied on, to develop the concept of sustainable development of CSA.