基于三星堆文化的旅游纪念品设计

Design of Tourist Souvenirs based on Sanxingdui Cultural

通过设计旅游纪念品加强对三星堆文化的宣传,将三星堆文化作为设计核心,对三星堆文化进行提炼、对市场环境和用户需求的调研分析,确立设计理念与定位。通过科学现代的设计方法,寻找设计要素与产品的结合点,设计一款简单实用且富有文化的三星堆旅游纪念品。

Through the design of tourist souvenirs to strengthen the propaganda of Sanxingdui culture,taking Sanxingdui culture as the core of the design,Sanxingdui culture was refined,the market environment and user needs were investigated and analyzed,and the design concept and positioning were established.Through the scientific and modern design method,the combination of design elements and products was sought,and a simple,practical and cultural Sanxingdui tourist souvenir was designed.