非遗文化艺术遗产展演策划对其传播的内驱作用

The Intrinsic Role of Non-heritage Cultural and Artistic Heritage Exhibition Planning in Its Transmission

非遗文化是我国历史文化的重要组成部分,是推动我国国际化发展的重要软实力,在新时代背景下,深入挖掘、创新并表现非遗文化遗产,探析非遗艺术遗产路径是非遗文化继承与宣传的驱动力,能够有使非遗文化遗产得到更好、更快的发展,使其在展现自身的艺术魅力、人文魅力的同时,提升我国精神文明建设的质量,推动现代文化发展的进程。本文结合非遗文化遗产的概念,探究非遗文化展览的策划类型,明确其策划对宣传的内驱作用。

Intangible cultural heritage is an important part of China’s historical culture,and it is an important soft power to promote the international development of China.In the new era,it is necessary to deeply dig,innovate and express non-heritage cultural heritage.The driving force of cultural inheritance and propaganda can make the non-heritage cultural heritage develop better and faster,so that it can display its own artistic charm and humanistic charm,while improving the quality of China's spiritual civilization construction and promoting the development of modern culture Process.This article combines the concept of non-heritage cultural heritage,explores the types of planning of non-heritage cultural exhibitions,and clarifies the internal driving effect of its planning on publicity.