新冠肺炎疫情之下体育产业的发展趋势与应对

Development Trend and Countermeasures of Sports Industry under Influence of COVID-19 in China

新冠肺炎疫情对我国的体育竞赛表演业、健身休闲业、体育旅游业、冰雪产业、体育用品制造与销售业等行业造成较大影响。研究认为,疫情过后,体育产业发展趋势会呈现健身理念从被动向主动转变、多元化的体育需求不断增加、产业政策红利进一步释放、线上线下融合明显、产业供给方式发生变化、产业数字化进程不断加速、产业发展质量得到提升等特点。各级政府应出台相关体育产业扶持政策,不断优化体育产业营商环境,体育企业也要多方位开展自救,提高生存与发展的能力,激发广大居民体育消费潜力,推动体育产业向数字化和智能化方向发展。

COVID-19 has great influence on the sports contest performing industry,fitness and leisure industry,sports tourism,snow and ice industry,sports goods manufacturing and sales industry and other industries in China.After the COVID-19 crisis,the development trend of sports industry will undergone the following changes,i.e.,fitness concept change from passive to active,increasing demand for diversified sports,further release of industrial policy dividends,obvious trends of online and offline integration,changes in industrial supply methods,accelerated digitalization of the industry and improved quality of industrial development.The governments should introduce policies to support sports industry and continuously improve business environment of sports industry.Sports enterprises should help themselves in various ways,improve the ability of survival and development,stimulate sports consumption potential and promote the digitalization and intelligent development of sports industry.