面向读者的高校图书馆阅读推广影响机制分析框架研究

Analytical Framework Study on the Influence Mechanism of Reading Promotion in University Libraries for Readers

推动阅读是阅读推广的宗旨,对阅读推广活动影响的评估显得尤为重要,大部分研究成果关注集中在活动的内容,忽略了图书馆自身因素、社会环境因素以及读者个人因素所造成的活动感受差异,这些因素对于阅读推广影响尤为重要。文章利用社会实践理论、TAM、TPB模型理论,结合高校图书馆阅读推广活动,探讨高校图书馆文化资本、读者阅读资本相关变量因素,提出高校图书馆阅读推广影响因素,为高校阅读推广影响机制的形成及作用提供理论和方法借鉴。

Enhancing reading is the objective of reading promotion.It is particularly important to evaluate the impact of reading promotion.The majority of current research focus on the content of reading promotion activities,ignoring the differences of activities caused by library factors,social environment factors and readers’personal factors.These factors have a great impact on reading promotion.Social practice theory,TAM,TPB model theory are adopted in this paper,combining with the reading promotion activities of university library,with the purpose of probing into the relevant variable factors of university library’s cultural capital and reader’s reading capital,thus to put forward the influencing factors of university library’s reading promotion.It provides theoretical and methodological reference for the formation and function of the influence mechanism of reading promotion in colleges and universities.